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Susan Cain: The Power of Introverts | TED

In this TED presentation, Susan Cain, the author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking” shares her experience as an introvert in a world dominated by extroverts. She makes the case for why introverts must be allowed to operate from their place of strength in both school and the workplace rather than being forced to be like extroverts. Susan discusses the value and struggle of being a introvert and why they should be supported and not sabotaged or forced to conform.

Susan Cain is a former corporate lawyer and negotiations consultant — and a self-described introvert. At least one-third of the people we know are introverts, notes Cain in her book QUIET: The Power of Introverts in a World That Can’t Stop Talking. Although our culture undervalues them dramatically, introverts have made some of the great contributions to society — from Chopin’s nocturnes to the invention of the personal computer to Ghandi’s transformative leadership. Cain argues that we design our schools, workplaces and religious institutions for extroverts, and that this bias creates a waste of talent, energy and happiness. Based on intensive research in psychology and neurobiology and on prolific interviews, she also explains why introverts are capable of great love and great achievement, not in spite of their temperament — but because of them.

In 2015 Susan Cain announced the launch of her mission-based organization Quiet Revolution that aims to change the lives of introverts by empowering them with the information, tools and resources they need to survive and thrive.

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